Apple did it with the iPod, the iPod mini and then the shuffle and now the iPad sees a younger brother being released – the iPad Mini is here.
Boasting the full iPad experience, Apple quotes ‘There’s less of it, but no less to it’.
‘Everything you love about iPad — the beautiful screen, fast and fluid performance, FaceTime and iSight cameras, thousands of amazing apps, 10-hour battery life — is everything you’ll love about iPad mini too. And you can hold it in one hand.’
At a wallet-friendly £279, the iPad Mini competes with budget tablets Google Nexus and the Amazon Kindle Fire – but does it live up to expectations?
Expert reviews on new iPad Mini
Here’s what the experts have to say on the gadget everyone’s talking about:
“… Apple fans need not worry too much when it comes to whether the iPad mini is a worthy addition to the iBrand, as it comes with enough power and reams of Ive-inspired design to make it a worthwhile addition to the range – this isn’t a shrunken down iPad, it’s a whole new product again.” Tech Radar
“Those in favour: excellent build quality; very light, comparatively large screen, excellent text rendering, huge selection of apps, music, books and films, pain-free setup from iCloud backups for existing accounts; 3G/4G LTE option; fast-growing range of accessories.
Those against: price is higher than rivals – no expandable storage; letterboxing of films; no HDMI out (though AirPlay is a wireless equivalent).” Charles Arthur, Guardian
“The iPad Mini is the best iPad Apple has ever created. Not because of its feature set, power, hardware or design but, because at this size, a greater number of consumers will be able to see an actual purpose for it; reading books, slipping it into a bag, browsing the web on the move, all without feeling like they’re using a laptop.” T3